Advertising Age has a roundup of Air America's problems locating advertisers, and it includes this funny bit:
General Motors Corp. might provide a clue. Spots for the company were running on Air America in the New York market, unbeknownst to GM, said Ryndee Carney, manager-marketing communications. According to Ms. Carney, the company had bought time on station WLIB when it was still an affiliate of American Urban Radio Network specifically in order to reach its African-America and Caribbean market. WLIB, she said, changed to a new, untested format,'' yet kept running GM ads. Those ads were pulled last week. They're going to have to have some kind of track record. ... We use advertising to reach specific audiences and need to know who's listening and if we're spending on advertising wisely.''
I wonder, which would be cheaper: a blogad on Hatrios, or a 2 minute commercial on AA?
Posted in Meta at May 24, 2004 08:06 PM
Monitoring Air America Radio [TM] so you don't have to.