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April 09, 2005

Air America ratings controversy

Is Air America surging ahead and bringing liberalism to corners near and far? Or, are their ratings flat and could Clear Channel have reasons other than ratings for trying out the new format? Industry observer Brian Maloney reports:
Despite a huge effort by radio syndicators and online supporters to make liberal talk radio appear successful, the truth is that it continues to struggle to gain listenership, as measured by the Arbitron ratings service...

So far, the conversion of a significant conservative talker to a "progressive" format in Providence, Rhode Island, has been an unmitigated disaster...

Air America's flagship New York station [WLIB] is failing to generate any audience growth, both in-city and in outlying areas. The ratings information is for the broadest listener measurement category, persons 12 and older, 6am to midnight daily...

...Boston liberal talker shows anemic, miniscule 0.6 audience share in numbers released minutes ago. Conservative talker WTKK increases again to 4.3 from 4.1 share. Conservative WRKO steady with a 4.0. This is Boston we are talking about here!

San Diego "progressive" talker KLSD drops from 2.3 to 1.9 in brand new data. Conservative talkers KOGO and KFMB miles ahead with 5.5 and 4.5, respectively...



Posted in Meta at April 9, 2005 02:43 PM

Comments

If you find Air America so pathetic, I don't understand why you devote a website and so much time to trying to convince people how pathetic it is.

Posted by: jb at April 29, 2005 09:57 AM

I love this line-
"does your radio empire need a write off?"

when you type in a search on air america you get many results for air conditioners. You know the kind that blow lots of cold air. Ironic.
keep up the good work.

Posted by: chardonnay at May 9, 2005 09:48 PM

Shultz rules. Limbaugh svcks. I stopped listening to Limbaugh 3 years ago.

Posted by: Me at July 20, 2005 11:51 AM


Monitoring Air America Radio [TM] so you don't have to.








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