KSAC 1240 AM's ratings: from #21 to #24

Congratulations are in order, as Air America's Sacramento outlet, KSAC, has only fallen from #21 (1.6 share in Fall and Summer 2004) to #24 (1.2 share in Winter 2005). This is despite California's capital playing host to what is perhaps the most "liberal" set of legislators outside the 1954 Politburo.

Now, on the bright side, Air America apologists will point out that all three periods are higher than the 0.4 share they got in Spring 2004, or the 0.0 from Winter 2004. I need to check, but I believe at the time they were Urdu Chat, so anything's an improvement.

Meanwhile, Mark Williams of KFBK gives us the inside scoop:

...In terms of talk formatted stations here Franken is on the third ranked station with around 1.5% of the market, which means basically that if you play your bongo drums at Old Ironsides on Open Mic Night you have a bigger audience. Unlike KFBK and KSTE however Franken & his station are aimed at a very narrow niche market of welfare recipients, 1960’s left-overs, haters and parasites. Anger, envy and discontent are the coin of the realm there. (The forth ranked talker here is San Francisco giant KGO which is a fraction of a percent behind Franken's station.)

Posted in Meta at May 13, 2005 09:51 AM

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