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July 19, 2005

Air America Radio ratings Spring '05: off the charts!

Once again, AAR's ratings are off the charts - literally. The ratings for Spring '05 are out, and at first glance they aren't pretty.

For the Riverside-San Bernardino/Inland Empire market in California, Air America's KCAA outlet is not even on the chart. This isn't the first time that's happened; whether it's ever been ranked remains open.

In the Nassau-Suffolk, NY/Long Island market, AAR has actually had some success: they're at 1.4 versus:
0.7 in Winter '05
0.8 in Fall '04
1.1 in Summer '04
0.6 in Spring '04

Just don't tell AAR that that's only the #18 market in the U.S.

Similar "success" can be found at Los Angeles' KTLK, which is currently at .8 versus a string of .3s. That's more than twice Liberman Broadcasting's "tropical" choice. (In bad news, the addition of Phil Hendrie, Mancow, and others to KLAC-AM doesn't seem to have helped, but that might just be because those changes are new.)

Now, of course, I've saved the best for last: AAR's sinking "flagship" WLIB. While they're doing good on Long Island, their ratings in NYC are 1.0. That's the lowest ever, and even lower than when they were a Caribbean station.

If they can't make it there, they can't make it anywhere.

(Hat tip to SaveFarris in the comments here).


At Chicago's new AAR station WCPT, they've got a .4 share. Who-hoo!

In San Diego, they're at 1.7 versus 1.6 in the last period. Unfortunately, those are down from 2.6 and 2.3 in previous periods.

RadioEqualizer has more and points out that if Franken is getting a 1.7 share at WLIB in NYC, then that means that all their other shows in that market are in deep trouble.

The press release "Rush Limbaugh Rules New York City" points out that Rush gets twice as many listeners as Al Franken.

The Sun Times puts some spin on in "WGN, WGCI hit home runs in spring ratings":

A newcomer that wasn't expected to register in the ratings yet was WCPT, which debuted as "Chicago's Progressive Talk" on May 5 -- five weeks after the beginning of the spring ratings period. The Newsweb Corp. daytime suburban outlet for Air America Radio and other liberal talk programming debuted in 34th place with a 0.4 percent audience share... That already puts WCPT within striking distance of Salem Communications' WIND, which signed on in November as a 24-hour syndicated conservative talker and was tied for 31st with a 0.5 share in spring.

Posted in Meta at July 19, 2005 03:23 PM


I believe this is the ratings period that AAR is an unmitigated fiasco.

Who in their right would advertise on AAR at this point.

Unless AAR is being used as a loss leader or tax write-off for its "investors," there is no reason for this fiasco to continue

Posted by: Thin Lizzy at July 19, 2005 10:50 PM

To be fair and balanced, it should be mentioned that the AAR ratings increased in the Los Angeles book, from 0.3 to 0.8 and they even edged the conservative talker KRLA which features Michael Savage and Laura Ingraham.

But in major markets such as NY, LA and Chicago, it would seem they need at least a 1.5 and more preferably a 2.0 to survive long term.

It is just not happening.

Posted by: Ira at July 20, 2005 08:52 AM

LA Not a "major market"? Hmmm: with keen market anlysis such as that, you've got a bright future ahead of you in the AAR sales department!

In related matters, Drudge has been flashing NYC-specific ratings for poli-talkers for the past 3 months:
HANNITY 99,100
O'REILLY 72,700
SAVAGE 61,900

Between this and today's admission by Franken that opposition to Justice Roberts is "futile", it can't be a very good day over at the Good Ship AAR.

Posted by: SaveFarris at July 20, 2005 10:52 AM

Has anyone seen the dallas ratings? Do they even have ratings in dallas?

Posted by: gregd at July 20, 2005 01:40 PM

According to RadioandRecords.com, Dallas Ratings will be out July 26th. KXEB just started March 21, so it wasn't in the last ratings group.

Posted by: SaveFarris at July 21, 2005 07:39 AM


America is beginning to realize how phony and hypocritical the Republicans are "Family Value Party" Give me a break.

Just as a timeline, America began to wake up during the Terri Schiave Fiasco.

There was a reason Democrats were in power for 40 years, we just forgot until now.

Posted by: Dwayne at July 28, 2005 09:41 AM

Liberals are pathetic. This is why AAR is failing.

They do not even do their homework when it comes to the 2006 Election.

The GOP will gain 3 to 7 seats in the U.S. House.

The GOP will gain 2 to 3 seats in the U.S. Senate.

How do I know this?

1) The Senate is another pit of misery for libs in '06.

The Dems have to defend 18 seats in the Senate, while the GOP has to defend only 15. Of the 15 GOP seats up for grabs, only Santorum in PA is vulnerable. The Dems could lose in Nebraska, West Virginia, Florida, New Mexico, Minnesota and North Dakota. Some Dems are stupid enough to think Harold Ford will win in Tennessee. He has ZERO chance.

2) Libs put more faith in polls of 'national adults' rather than polls of 'likely voters'. 'National Adult' polls are the Fake Polls to pacify the dying readership of the liberal press.

FACT: 55% to 60% of national adults do not vote in mid-term elections. This means 55% to 60% of the people voicing their opinion in polls today are non-voters. Combine this fact with the Dems weakness in red states and the tissue paper will be needed in liberal land. Scott Rasmussen, who got the 2002 and 2004 elections right, has Bush's job approval at 50% among likely voters. It's steady. Just like it was in his poll all throughout 2004 when the NY Slimes had Bush at 41% and the AP had him at 43%. All liars who create false hope in liberals.

3) The House is a lock with near ZERO turnover. Many ancient libs are retiring in swing districts that the GOP is likely to pick up.

4) The future is dim for libs. The 2010 census will show a shift in demographics. More Electoral votes for Red States means more GOP seats won in 2012 simply from the census.

5) If the Dems can not find a third party candidate like Perot to run in 2008, they lose.

Enjoy AAR liberals.

Posted by: The Dean Scream at July 30, 2005 05:05 PM

This is what AAR will not dicuss.


The ZERO chance for a lib Senate in 2006.

Posted by: The Dean Scream at July 30, 2005 05:09 PM

Libs don't want anyone to know the truth (about anything). Bloggers get the truth out.
Therefore libs hate blogs!
Keep blogging!

Posted by: LIB BLOCKER at September 6, 2005 11:29 AM

Monitoring Air America Radio [TM] so you don't have to.


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