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July 21, 2005

Monterey County is in for a treat

One of Air America's newest outlets is KRXA 540 in the Monterey area. It looks like the locals are going to work at making it as successful as it can be. An example can be found in this from the Monterey County Weekly. It includes this quote from manager and host Peter B. Collins:

"There's a pent-up demand for other voices," says Collins, who will host Live From Monterey, a call-in show that will run 3 to 6pm daily. "It's either right-wing hate speech or public radio—which does a good job, but leaves people wanting more."

Later on they mention the ratings for AAR's San Luis Obispo outlet KYNS: 3.4 in the first period after it switched format. Few people outside of California and probably some inside might never have heard of that small Central Coast town, as it's the #173 radio market in the country. And, the last stats were released in January and there's no scheduled update date.

They also mention WLIB ratings from 2004, but, oddly enough, they don't mention the latest ones...

Posted in Meta at July 21, 2005 11:12 AM


The new San Luis Obispo ratings are in ... Welcome to a 1.3 rating!

Lemme tell you: nothing thrills advertisers more than a 62% drop in the ratings!!

In more Hindenberg-like AAR news:
Sacramento: KSAC - 1.1 - down 1/3 from AAR debut.
San Jose: KQKE (wafting in from San Fran) - 0.6 - 35th place!

Santa Cruz: KOMY - 0.4 - dead last in the market!

Ann Arbor: 0.9 - more than 50% of it's debut

The AAR train of destruction rolls on...

Posted by: SaveFarris at July 22, 2005 07:23 AM

Monitoring Air America Radio [TM] so you don't have to.


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