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September 12, 2005

WLBY Ann Arbor ratings plummet after switch to Air America Radio

The article "Programming changes reflected in radio ratings" contains the following sad, sad news:

...Not so successful was the station now known as WLBY (1290-AM, formerly oldies station WHNE), which switched formats to "Air America" liberal talk only to experience a drop in listenership.

OK, so that's not really "news" so much as "expected."

[Rob Walker, director of operations for Clear Channel stations in Ann Arbor] attributed the decline... from a 2.2 to a 0.9 share, to the end of the elections last November. "There's still plenty of people interested in liberal talk," Walker said. "We're working on some things to make that station a little more rounded that I can't talk about yet," he said. "There are some new things coming to that station."

Would those "new things" be named Rush, Sean, and Glenn Beck?

Posted in Meta at September 12, 2005 06:16 AM


Monitoring Air America Radio [TM] so you don't have to.


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