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October 28, 2005

Rush Limbaugh trouncing Al Fraken, Springer, Schultz

"Randi Sucks" draws our attention to this:

According to the Arbitron Summer 2005 ratings survey for New York, Los Angeles, and Chicago, Mr. Rush Limbaugh beat liberal talkers in the ratings game. In New York, Mr. Limbaugh's Persons 12+ audience is more than three times larger than Mr. Franken's audience. Heard Monday through Friday on WABC-AM from noon-3 p.m., The Rush Limbaugh Show scored, among Persons 12+, a 4.8 share with an average quarter-hour audience of 159,400 listeners. Mr. Al Franken, who airs at the same time on WLIB-AM, has a Persons 12+ share of 1.4 with an average quarter-hour audience of 47,800 listeners. Mr. Jerry Springer also airs on WLIB-AM and has a Person 12+ share of 1.0 with an average quarter-hour audience of 30,100.

Below are their rankings among all AM and FM programming for Persons 12+ in New York:


Host Share Avg. Quarter Hour Rank (all AM/FM
(Persons 12+) (Persons 12+) programming-persons 12+)
Rush Limbaugh 4.8 159,400 3
Al Franken 1.4 47,800 23
Jerry Springer 1.0 30,100 27

In Los Angeles, The Rush Limbaugh Show is heard Monday through Friday on KFI-AM from 9 a.m.-noon and scored a Persons 12+ share of 4.8 with an average quarter-hour audience of 112,700 listeners. Mr. Franken, who airs at the same time on KTLK-AM, scored among Persons 12+ a 1.3 share with an average quarter-hour audience of 29,500 listeners. Mr. Limbaugh ranks #1 in his daypart for Persons 12+ and draws 3.5 times the listeners of Mr. Franken.
In addition to Mr. Limbaugh and Mr. Franken, here are the numbers for liberal talker Mr. Ed Shultz, who broadcasts at a different time:

Host Share Avg. Quarter Hour Rank (all AM/FM
(Persons 12+) (Persons 12+) programming-persons 12+)
Rush Limbaugh 4.8 112,700 1
Al Franken 1.3 29,500 28
Ed Shultz 0.9 22,900 33

Heard Monday through Friday on WLS-AM in Chicago from 11 a.m.-2 p.m., The Rush Limbaugh Show scored a Persons 12+ share of 5.9 with an average quarter-hour audience of 96,300 listeners. Mr. Franken, who airs at the same time on WCPT-AM, scored among Persons 12+, a 0.9 share with an average quarter-hour audience of 14,900 listeners. Mr. Limbaugh ranked #1 in his daypart and draws 6.5 times the listeners of Mr. Franken.
In addition to Mr. Limbaugh and Mr. Franken, here are the numbers for other liberal talkers in Chicago, who broadcast at a different time:

Host Share Avg. Quarter Hour Rank (all AM/FM
(Persons 12+) (Persons 12+) programming-persons 12+)
Rush Limbaugh 5.9 96,300 1
Al Franken 0.9 14,900 29
Ed Shultz 0.9 14,300 31
Jerry Springer 0.4 6,500 42

OPCEN 12 AUTH 23 OP SQUEAKY BIRD BIRD GO GO 183 4932



Posted in StuartSmalley at October 28, 2005 04:47 AM

Comments

So after a 15 year head start, Rush Limbaugh has more listeners. Congrats.

Posted by: Alex at October 28, 2005 06:46 AM

Good luck in your desperate attempts to spin Err America, recently cancelled in Philly and too low to be measured in DC, into a ratings juggernaut, Alex.

Posted by: OregonMuse at October 28, 2005 10:10 AM

I'm sure there is a market for quality liberal talk, but Air America ain't it!

Posted by: Randi Sucks at October 29, 2005 05:46 AM

In some countries, Osama Bin Laden is 3 times more popular than Jesus. Commanding a following doesn't make you right. Remember WWII?

Posted by: Mike D at October 29, 2005 01:55 PM

Commanding a following makes you a commercial success in the radio world. And thats what we're talking about here, not religion. So try and keep up, ok?

Posted by: Randi Sucks at October 30, 2005 09:30 AM

Quoting an Air America email message to listerners:

On October 17th, Rush Limbaugh said this to Sean Hannity:

“In my mind they don’t even exist…for a moment you almost feel sorry for then. Then you realize no, they don’t exist. And they don’t pose a threat.”

But on October 28th, less than two weeks later, Al Franken, broadcasting on a network that Rush once called “Dead Air America,” beat him like a drum:

"Air America Radio announced today that 'The Al Franken Show' beat 'The Rush Limbaugh Show' for the first time in San Francisco and Portland, Ore., two of the top twenty-five markets, in the target demo of 25-54, according to Arbitron Summer 2005 Metro. The two shows air at the same time ( 9am-12pm ) in both markets.'

While poor Rush is whistling by the graveyard, his fellow ghouls are out screaming and shrieking and rattling their chains:

Bill O’Reilly recently predicted this to a group of advertisers:

'[Air America ] is about to fold ... because Americans don't want to hear that their country sucks 24 hours a day."

But somehow those pesky facts never seem to get inside the "No Spin Zone." Here are a few:

The ratings for the Bill O’Reilly radio show in New York were worse in the demo of A25-54 than those on Air America that he described as “catastrophic.”
In the key 25-54 demographic which talk radio offers to advertisers, the Summer 2005 Arbitron ratings showed that Monday-Friday from 2-4 PM when O’Reilly is on WOR-AM and which at Air America’s 1190 WLIB-AM contains the last hour of “The Al Franken Show” and the first hour of “The Randi Rhodes Show,” that O’Reilly had a 0.6 share and Air America a 1.8 share. O’Reilly had a cumulative audience of 45,800 and Air America had a cumulative audience of 95,700 .
Last month, we launched the Air America Associates program and the howling of the right-wing hypocrites was nothing short of hysterical:

Ann Coulter, the undisputed queen of self-promotion, was

cackling with glee at the prospect of using Air America

Radio as a marketing device for her latest right-wing screed:

"That money you were thinking about donating to become an 'Air America Associate' – Air America Ass' for short - why not do something useful with it? Buy my book for friends and loved ones."

Sorry, Ann. People just don’t seem to be paying attention to

you the way they used to. As of this morning:

Al Franken’s “The Truth (with jokes)” was at #7 on Amazon while the
paperback edition of “How to Talk to a Liberal (If You Must) is at #1,042

Posted by: Jim at October 31, 2005 08:19 PM


Monitoring Air America Radio [TM] so you don't have to.








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