Among all listeners 12+, it was a race to the bottom for AIR AMERICA and WLIB as mid-days went from a 1.6 share during winter 2005 to a 1.0 share winter 2006.What this yellow "journalist" fails to mention is that those in NYC are the savviest media consumers in the world. While the over-the-air broadcasts might not be surging ahead as they have in the past, podcasts and other downloads are surging ahead so fast that AAR has had to buy dozens of new servers.
During PM drive, host Randi Rhodes plunged to 27,900 listeners every quarter hour, finishing 25th place in her time slot, down from 60,900 listeners every quarter hour in the fall.
Posted in Meta at April 26, 2006 11:20 AM
Geee....if it is that good...why not go straight to the online crowd? Do advertisers really want to buy time in podcast for a show that has poor numbers?
Posted by: GregD at April 26, 2006 12:29 PM
Oh, I get it. This is sarcasm. Sorry, I just woke up.
Posted by: Scott at April 26, 2006 12:50 PM
Aren't most pod casts commercial free?
Posted by: meme at April 26, 2006 05:58 PM
When you lose over half your market in a short period of time, there is something wrong.
Posted by: Dan Kauffman at April 27, 2006 03:29 PM
The AAR crowd can always come up with good news even though ratings contiue to tank. Randi Rhodes says Podcast were up 43%. What does that mean they went from 5 listeners to 9?
Posted by: Randy at April 30, 2006 12:01 AM
Monitoring Air America Radio [TM] so you don't have to.