...Schultz says Christian stations are buying up the AM band to keep liberal talkers from getting too popular. He points to stations in Charleston, SC, Missoula, MT, and Phoenix, AZ.
Air America Phoenix, (KXXT) went from an unrated, unprofitable AM radio station to tying for 3rd place out of 25 AM stations in Phoenix, becoming profitable in less than a year. They did it by airing liberals- Jones Radio's Schultz and Stephanie Miller, AAR's line-up of Al Franken, Mike Malloy, and Randi Rhodes.
In February, progressive radio was silenced in Phoenix after KXXT was bought by Denver religious broadcasters, Communicom.
Was this a market decision? Sure doesn't look like it- not only was the progressive format kicking ratings ass, the Jesus market in Phoenix was already glutted with 7 Christian stations. "You won't find 8 rock stations in Phoenix, you can't find 8 sports talk stations," says Schultz, "Would it work to have 8 progressive stations? Of course not."
Posted in Ed Schultz at May 17, 2006 05:15 AM
This sort of thing has been done before. It reminds me of when Clear Channel started a rap station (in Detroit, I believe) to knock off the rap station that was number one in the ratings so that a rock station they owned would be number one.
But then again, if there are different churches/denominations running the stations and programing, then it would make sense for there to be several Christian stations.
As for the Charleston station, I think he might be exaggerating its popularity. I listened to it every now and then and I remember that about seven or eight out of every ten commercials were just public service announcements, which was pretty sad when you compare it to the Columbia, SC station, which only had about two or three PSAs mixed in to every ten commercials (both are rough estimates made by me). If they had actually been as popular as Schultz claims, I doubt they would have had to pad their commercial time with PSAs since advertisers would be throwing money at them.
I blame the pretentious announcer with the Brittish accent they used for their bumps. She made me want to shoot my radio.
Posted by: Mikey Moderate at May 17, 2006 07:05 PM
The Xtians pulled the same thing in Youngstown, OH. Xtain stations are generally at the bottom of every ratings list. The only reason they survive is by bilking little old ladies out of their retirement money.
The Air America affiliate in Phoenix was doing very well, and we'll see if the new AAR station performs better without the Jones programs. The Xtians who brought that station payed quite a premium to silence the other side.
Xtians will do anything to keep their sheep dumbed down.
Posted by: Dick Tuck at May 18, 2006 08:38 AM
Clearly conservatives do not always operate radio stations for good business reasons, despite their professed allegiance to free enterprise.
As an example, Salem Communications, which got a grilling from one of its analysts over its insistence on running the Fish format on its juicier FM signals.
Salem's secular talkers are the joke of the industry. In Denver, Miami, and a number of other markets, they are either neck and neck with or get clobbered by the progressive talk/ Air America station.
In other markets, such as Tampa, Fla., Salem secular talkers don't even make the ratings. Salem came into Tampa with a conservative talker in a town that already has two, and in which the second's ratings far trail the first in a sort of law of diminishing returns. Muy estupido.
So since we've established that conservative broadcasters do not operate solely according to the laws of supply and demand, but distort supply for their own purposes, what's so loony about Schultz's theory?
Posted by: Wes Lacko at May 18, 2006 03:17 PM
Oh, and you think Air America is a good business model?? Huh?? Same arguments apply here. They have been losing vast amounts of money, they can't sell ads, and their ratings suck in most of the markets they are in.
Posted by: Scott at May 19, 2006 10:07 AM
Oh, I forgot to mention: The station that replaced AAR in Charleston is an old-timey music station. Either it was run by conservative Christians or the elderly have it out for AAR.
... or it just plain sucked in the ratings.
Posted by: Mikey Moderate at May 23, 2006 04:40 PM
Ed is right on the money.
Posted by: Scott at June 28, 2006 12:53 PM
Where to start.....
O.k. In the first place, Ed Schultz is on the Jones Network not Air America. In the second place, Ed does allow Conservatives through on his line, unlike that fat-assed, drug addict Rush. In the third place, Ed's radio show beats Hannity's show in ratings every month, and thats really pathetic since Hannity has a T.V. show to back him up.
Dont buy into this partisan garbage. Sometimes Dems are right and sometimes Republicans are. Use the brains that God gave you to sort out what feels right, and be pissed when anyone tells you who to vote for. If the man rates the job, he rates the vote. Partisan Politics only is needed when the party puts a crumb-bum up for the job. Think about it... There wasn't this push for polarization when Regan or Bush 41 were up for election. Those men deserved their positions.
Posted by: ben at August 9, 2006 09:28 PM
Ed is right on the money..as usual. Christians in genral are whacked out of their head, and only live to make the rest of us miserable, while waiting for the Rature to come and take them away to be with Jesus. If they were getting laid more frequently(not including small farm animals or family members) I am sure they would feel like they had something to live for and not be so inclined to support GOP candidates.
Posted by: Mark at October 15, 2006 06:47 PM
Monitoring Air America Radio [TM] so you don't have to.