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November 30, 2006

Ed Schultz moves to noon; to take "1 or 2 million Rush listeners"

The 'nets have been abuzz and a-twitter with the quite-possibly-true news from RawStory that Ed Schultz is moving from his current afternoon slot to the 12 noon to 3pm time slot. That puts him head-to-head against both Al Franken and Rush Limbaugh.

Curious for the backstory, I first called Judd Legum of Think Progress, who had no insight into this matter. He did call Steve Young from the Huffington Post and relayed what he said back to me. However, Young also had no insight.

Shortly after that, an anonymous caller - using a voice disguising device and calling from what appeared to be a payphone in Malaysia - called our Tip Line. This radio insider assured us that this is NOT a move by Schultz to undercut Franken. Rather, it's an attempt to... undercut Rush Limbaugh!

According to the insider, Big Dumb Ed will soon begin to "play NASCAR sounds during breaks, offer up-to-the-minute NASCAR news, and feature the Farm Report - with an emphasis on pigs, hogs, and corn - at the top of each hour." This is apparently an attempt to reach out to the "troglodytes" (his word) that listen to Rush.

As always, watch the HuffPost, ThinkProgress, and RawStory for the latest on this developing story...

UPDATE: Amy Bolton, VP/General Manager of News/Talk for Jones Radio Networks informs us:

"With the recent change in the nation's political climate, Ed Schultz is quickly proving to be the new mainstream."

Posted in Ed Schultz at November 30, 2006 05:17 PM


Boston Radio Watch:
BRW has confirmed that Boston's progressive talk simulcast WKOX AM 1200/WXKS AM 1430 will undergo a slight change in the line-up in a week's time. With the uncertain future of Air America's host Al Franken at the struggling talk network, Clear Channel-owned local talkers will pick up Air America-syndicated The Thom Hartmann Show in Franken's current Noon-3pm slot. [Ed. Note : According to Hartmann, who is currently heard on 68 stations and Sirius Satellite Radio, he beats Rush Limbaugh head-to-head...in the Seattle radio market.]

The programming change also means that Ed Schult's afternoon show which moves to a new national timeslot(Noon to 3pm) on December 11th is going to stay in the curent 3-6pm slot on tape-delay(Schultz's syndicator Jones Radio will offer 3-6pm refeed to stations like WKOX/WXKS who choose not air him live in the new Noon to 3pm slot). No other line-up changes are planned for WKOX/WXKS in immediate future.

Posted by: raccoonradio at December 1, 2006 07:29 AM

and in Chicago via Sun Times:

In anticipation of a shakeup at the liberal Air America Radio -- including an uncertain future for top star Al Franken -- Chicago's progressive talk station is revamping its weekday lineup of syndicated programs.
Effective Dec. 11, WCPT-AM (850) will air Bill Press from sign-on to 8 a.m., newly added Stephanie Miller from 8 to 11 a.m., Ed Schultz from 11 a.m. to 2 p.m., Franken on tape-delay from 2 to 5 p.m., and Randi Rhodes on tape-delay from 5 p.m. to sign-off.

Posted by: raccoonradio at December 1, 2006 08:18 AM

Monitoring Air America Radio [TM] so you don't have to.


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